Our work
See the work. Understand the thinking.
Explore a website built for a real service business, and the measures we use to evaluate marketing work.
McKee Electric
A service-led website with clear navigation, project photography, and a direct inquiry path.
Example of Edge’s work. This site’s scope is not the four-page starter package.Explore the live website ↗How we measure growth
Measure the steps that lead to real business.
Qualified leads
Real inquiries from your ideal customers.
Cost per lead
What it takes to generate each lead, by channel.
Booked appointments
Leads that turn into scheduled work.
Return on ad spend
Revenue produced for every dollar invested.
Pipeline & revenue
How marketing connects to real revenue.
Speed-to-lead
How fast every inquiry gets a response.
Your next move
Want clearer numbers from your marketing?
Explore a clearly scoped website package, or tell us where you want your marketing to improve.